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Brand Adoption
Traditional, interactive and online marketing is integral to
strategic brand planning, product adoption and success. As traditional
marketing techniques become less effective, healthcare marketing
looks to more innovative programs that amplify the brand message
and complement the brand strategy for greater adoption. The fastest
growing segment is interactive marketing. RxParadigm intelligently
intergrates these interactive marketing tools along with a proven
mix of traditional techniques to extend the brand's lifecycle.
- Patient registries
- Branded Web sites
- Key opinion leader (KOL) webinarsÂ
- Sales force communication and training intranets/extranets
- Fax-blast and e-mail campaigns
- Media services
- Research and analytics
- Strategic pharmaceutical consulting
These programs amplify the brand message
and complement the brand strategy for greater adoption.
- Sampling
Solutions - Whether your brand needs pharmacy pull-through
or just want to ensure that the physician has plenty of samples
on the shelf, RxParadigm can customize a program to fit your
needs.
- Tele-Detailing
Solutions: RxParadigm's Certified Medical Tele-Professionals
are pharmaceutical industry trained to deliver your message — professioinally,
accurately and in complience.
- Patient
Assistance Solutions: Our patient assistance services
ensure physicians can prescribe needed products regardless
of the patient's ability to pay for it or reimbursement status
- First Fill
Direct: When a physician writes an Rx for your product,
First Fill Direct ensures that it is filled the first time
and subsequent times if necessary
See the Adoption Case Study |
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