RxParadigm Case Study: Access
Situation:
A new biopharm company was set to launch it’s first approved product.
The product was one of 7 in the therapeutic category with a sales
team of 100. The company is concerned about:
-
Reach
-
Frequency
-
Retail stocking
-
Reimbursement
Solution:
Results:
RxParadigm was there with solutions that made a difference. RxParadigm’s
“multiple touch” programs provided 3-6 methods of communication
with a physician and their office. RxParadigm’s Virtual
Representative Programs ensure physician offices
have consistent coverage.
Additionally, RxParadigm’s First Fill Direct program
provides drug in the patients hands while issues of stocking and reimbursement
are being resolved by a fully licensed staff of pharmacists. |
