RxParadigm Case Study: Adherence
Situation:
A pharmaceutical company noticed that it’s brand of 7 years was
facing stiff competition by newer brands and therapies in a very
crowded market.
Solution:
Results:
A new marketing message was crafted around step therapy of the
therapuetic area and delivered by KOLs on conference calls. RxParadigm’s
Tele-Services Representatives went to work recruiting providers
for this interactive program. Over 500 HVPs enrolled for the program. |
