RxParadigm Case Study: Adoption
Situation:
A pharmaceutical company in the 6th month of a product launch realizes
their market share is flat due to costly formulary positioning.
Solution:
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RxParadigm Co-Pay Assistance Program
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RxParadigm First Fill Direct Program
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RxParadigm Patient Assistance Program.
Results:
RxParadigm worked with the sales force to design a comprehensive
easy to use program whereby patients could receive assistance with
high co-pays.
Utilizing RxParadigm’s “multiple touch” programs, patients were
assisted with co-pays and educated on the importance of the medication.
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