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RxParadigm Management Team

Joseph Brown, VP Business Development

Joseph’s professional experience includes over 22 years of Pharmaceutical sales and marketing. Joe started his career with Glaxo SmithKline where he served in several functions including Sales Management and, National Accounts, including PBM experience at Diversified Pharmaceutical Services.

Joe later moved to the bio-pharma sector with NitroMed Inc where he severed as Director of Training and as Marketing Manager in several areas of managed markets and governmental affairs. Joe’s experience brought him to RxHope as VP of Business Development where he where he initiated non-personnel promotional strategies for access of manufacturer patient assistance programs and marketing. 

Anthony P. Maris, VP of Business Development

Anthony's professional experience includes over 20 years of focused sampling and patient assistance experience in the pharmaceutical industry.  In 1999, Anthony founded RxHope, Inc. a leading web-based patient assistance web portal for the pharmaceutical industry and served as President until 2007 when he co-founded RxParadigm, Inc.

Prior to 1999, Anthony worked in the areas of patient assistance, sampling, telemarketing and medical information for several major pharmaceutical companies including Knoll Pharmaceutical, Schering-Plough, and Block Drug/Reed & Carnrick where he developed and managed tele-detailing, sampling and PAP programs.  Anthony is a frequent lecturer and thought-leader in the area of patient assistance and sampling. 

Lorraine Keavany, Director of Operations

Lorraine’s professional experience includes over 22 years in sales, training and senior management in the pharmaceutical and biotech industries. Lorraine’s experience with Glaxo SmithKline and Amgen has provided her with an in-depth knowledge of building sales teams, launching new products, and increasing revenue.  Additionally, Lorraine has a broad working knowledge of complex disease states which include many different physician specialties such as psychiatry, cardiology, pulmonology, oncology, and nephrology.

Lorraine is an experienced facilitator for The Pacific Institute’s Investment in Excellence seminars focusing on personal and professional growth and she has earned her Certification as a Call Center Manager from the College of Call Center Excellence through Purdue University.  Her course work has included such topics as Leadership and Strategy Development, Effective Human Resources Planning and Management, Customer Satisfaction and Effective Contact Handling, Workforce Management and Reporting and Benchmarking. 

Mike Larney, Director of Information Technology

Michael's information technology experience spans over 10 years. Over the past 5 years, Michael was responsible for developing and implementing the strategic direction of all information technology systems for RxHope - a leading pharmaceutical web portal.  Michael's experience also includes management of local area computer networks, telephone systems, voice, and data telecommunication systems, internet and intranet systems. 

Christine Maris, Senior Manager Call Center Operations

Christine's professional experience includes over 7 years of management experience in the pharmaceutical industry.  Over the past 5 years, she has developed several marketing programs for pharmaceutical manufacturer’s patient assistance, sampling, and voucher programs.  Additionally, she managed the inbound and outbound call center at RxHope and participated in Operations, Marketing, and Executive Business Planning.       

Christine graduated from Centenary College with a Bachelors degree in Marketing and is currently working toward an MBA in Business Marketing.
 

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